Future Healthcare (FH) positions itself as a specialist in the management of health systems tailored to the entire population, which it markets through a multi-channel strategy. FH – Distribution is the service line responsible for distributing Medical Service Plans and Health Insurance through two operating models: through its own brand, Saúde Prime, and through an Affinity strategy, where its action empowers its business partners to distribute health solutions to their clients.
In this article, we will explore the challenges of distributing these health systems to companies in other areas of the market, a task that FH – Distribution is up to and which requires in-depth know-how for successful implementation. In today’s competitive market, companies from various sectors recognize the importance of offering health protection products to their clients. Although these companies may have large client portfolios, they often have no experience of the healthcare ecosystem. FH – Distribution has an extensive track record in the market, which translates into successful, durable partnerships that add value to the partner’s solutions by responding to a real need with high value perceived by the end client.
Another important factor to consider is the adaptation of available sales channels or the proposal of a complementary channel. Companies often have their own duly established sales channels, which means getting to know our partners very well, so that we can align the most appropriate distribution strategies for the project with the correct identification of the distribution channels and thus be able to communicate the message to the target audience effectively. This may require customizing sales tools for our partners to use, integrating them with existing platforms, or even creating new channels, areas where FH can help accelerate market entry.
The Affinities area works with companies from different sectors of activity and different client segments, so one of the main focuses is also on defining products that suit the company that is going to promote them and its clients, always seeking to bring innovation and thus build unique solutions. A well-designed distribution strategy should focus on creating value for all parties involved, where on the one hand the company achieves a strengthened offer that helps retain its clients with new sources of income and at the same time, its clients gain access to new solutions that meet their needs. We also understand the constant and increasingly rapid evolution of client behaviour and the changing landscape of access to healthcare, which motivates us to bring new services and new products to our partners.